Case Study
Client Name:
Onpointe Advisors
Website:
onpointefirm.com
Market:
Professional Services
From Merger to Market:
Building the OnPointe Advisors Brand
Onpointe Advisors emerged from an ambitious merger of four long-standing accounting firms, each bringing decades of expertise to the table. What began as a vision from the CEO to unite these established practices evolved into a comprehensive rebranding project.
SERVICES
Marketing Strategy
Branding & Identity
Content & Copy Creation
Web Design & Development
Brand Foundation
Naming The Brand
The name "Onpointe" embodies precision, excellence, and contemporary sophistication. The modern spelling adds a distinctive touch while maintaining immediate recognition and meaning. The name perfectly captures their position as a forward-thinking, detail-oriented firm that stays current with financial trends while delivering pinpoint accuracy in their tax and accounting services.
Recent Work
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